Selling for Founders

What you'll learn

See what is really happening in a deal

Every deal has two sides. The buyer's side is what they agree to, how much they trust you, and the facts about them. Your side is what you do, what you build, and what you believe.
Track deals by what the buyer has agreed to: there is a problem, it is worth fixing now, how they will decide, the value is there, and the price is right.
You are the only constant in every deal. What you do decides most of the result.

Build an offer people want, and believe in it

Know who you sell to, and decide who you will not sell to.
Choose the channels that reach your buyer: your network, partners, events, outreach or ads.
Sell the outcome, not the method. Link your offer to what buyers pay for: make money, save money, save time, or reduce risk.
Make your entry offer easy to say yes to, and price on value.
Show the work behind what you do, so the buyer sees why you are different.
Know how you compare with the alternatives, and collect proof, so you believe what you say.

Find the real need, and hear the answer

Ask better questions, so the buyer tells you what really matters.
Listen to what they say, not how excited they sound. "We want to improve" is a weak need. "We are losing customers" is a real one.
Learn to hear a polite no, and tell a real problem from curiosity.

Build trust the buyer can check

Build both kinds of trust: that you will act in their interest, and that you can deliver.
Use proof they can forward: case studies with numbers, client references, and proposals written for the person who was not in the room.
Run pilots and audits with a clear goal and a paid next step.

Ask for the commitment

Treat an objection as an agreement the buyer has not given you yet.
Say your price and stop. State your floor early, and offer options instead of one number.
Create the reason for the next step, so every conversation leads to the next one.
Stay in touch with buyers who are not ready yet, so they come back when they are.
Follow up with a reason, and ask for the decision.

Stop holding yourself back, and make it last

See what you believe about the buyer, your product and yourself, and how it shows up on the call.
Find the root of your hesitation: asking for money, reaching out to your network, talking to strangers. Then change it through small actions.
Design your selling around your own personality. You do not need to become someone else.
Prepare for every meeting with three questions, and write a five-minute note after it.
Build your own selling system: weekly hours, your numbers and one review meeting.
Hire, onboard and lead your first salespeople, so selling does not depend only on you.
Use AI to prepare for calls, review your recordings, and write follow-ups and proposals faster.

What it is, and why it works

None of this is theory. It comes from 10 years of building Growisto, where we once earned 60% of our revenue from international clients, and from coaching founders on their real deals.

It's not a course you finish and forget. You practise on your real sales calls and conversations, week after week, until it becomes second nature. Here's how:

A room of founders, working on real deals

You bring a live deal from your own week. The room works on it together. You learn as much from their cases as from your own.

You practise, not just listen

Every session has role-plays in pairs. You run the discovery call, the demo or the price conversation, and get honest feedback on the spot.

You commit to one real conversation

Every session ends with one specific ask you will make that week: a buyer, a partner or someone in your network. You name it out loud to the group. Then you go and do it.

You report back, and adjust

Next week you share what happened. The group and Pritesh help you see what worked and what to change. What's said in the room stays in the room.

Syllabus

Twelve sessions, built in order. Each one sets up the next.

Every session uses your own live deals.

Every session also shows one way to use AI in your selling: researching a buyer before a call, reviewing your call recordings, or drafting a follow-up or a proposal.

Session 1: Sales From First Principles. Every sale has two parties, and each one needs something. You are the only constant, so what you do matters most. Protect time for selling every week, and track one number: meetings done.
Session 2: Know Your Buyer, and Where to Find Them. Define who you sell to, and their problem, need and desire. Decide which buyers to drop. Choose your channels: your network, partners, events, outreach or ads. Turn an event into real meetings.
Session 3: Your Offer and Positioning. Stand out instead of selling to everyone. Link your offer to making money, saving money, saving time or reducing risk. Build an entry offer, and a message that works in calls, emails, posts and ads.
Session 4: Conviction and Your Story. Know how you compare with the alternatives, and collect proof, so you believe what you say. Show the work behind what you do. Write your story in one paragraph.
Session 5: The Five Agreements. Know where every deal really stands, by what the buyer has agreed to. Look back at your lost deals and find the agreement where they stopped.
Session 6: Asking Better Questions, and Hearing the Answer. Run a discovery conversation that finds the real need before you pitch. Hear the polite no.
Session 7: Building Trust. Build trust that you will act in their interest and that you can deliver, including with international buyers who have never met you. Use case studies, references, proposals and pilots. Stay in touch with buyers who are not ready yet.
Session 8: Asking for the Commitment. Create the reason for the next step. Handle objections, talk about money, follow up, and ask for the decision.
Session 9: Why You Hold Back. Find the beliefs that stop you: asking for money, reaching out, talking to strangers. Change them through action, and design your selling around your own personality.
Session 10: Selling Internationally. How to win and serve clients in other countries, from someone who built 60% of a company's revenue that way.
Session 11: Building and Leading Your Sales Team. When to hire, who to hire, how to onboard them, and how to lead them.
Session 12: The Working Close. Build your own selling system: how you prepare before a meeting, what you write down after it, how you use AI, your weekly selling hours, and one review meeting.

Months 3–4: keep things moving

Two monthly sessions to check your progress, solve what is stuck, and keep your selling moving forward.

Am I a fit?

This is for B2B founders and CEOs who sell themselves, whether you sell a product or a service. You may be early, with a small team, or running a company of 200.

You're likely a fit if you:

Close the important deals yourself, and want to do it better.
Want selling to work beyond you, through the right channels and your first sales team.
Have at least 10 sales meetings a month to practise on.
Come ready to practise on your real deals, in front of peers.

What this is not:

Not a course for sales teams. It is for the founder.
Not technical setup: email domains, ad accounts or sales tools. We cover the thinking and the message, not the software.
Not a list of closing tricks and scripts.

What you commit to:

Show up for the full four months.
Bring real deals and conversations from your own week.
Give and take honest feedback.
Keep what's said in the room in the room.

Not sure? That's what the discovery call is for. We'll tell you honestly if it's not the right fit.

A few questions

I am not a natural salesperson. Is this for me?

Yes. Most founders are not. Selling is a skill you learn by practice, and the program starts from the basics.

Will this help me build a sales team?

Yes. Session 11 is about hiring, onboarding and leading your first salespeople. Most of the program is about you, because a founder who sells well builds a better sales team.

Do I need sales meetings running already?

Yes. You need at least 10 sales meetings a month, so you can practise each week on real conversations. If you are not there yet, join a later cohort.

Is this only for services businesses?

No. It is for B2B founders, whether you sell a product or a service.

Will this fit around running my company?

Yes. It is one 2-hour session a week, and you practise on the sales conversations you are already having. It is weekly for the first 12 weeks, then monthly.

What if I miss a session?

Every session is recorded and shared, so you can catch up. Live is where the practice happens, so we expect 80%+ attendance.

What's the format?

Fully online and fully live. Pritesh facilitates every session himself. It runs on India time (IST).

How big is the cohort?

Capped at 15, so everyone gets time to practise on their own deals.

What's the language?

English, with Hindi welcome when it helps you say it clearly.

What if I need to cancel?

If something comes up before we start, you can move your seat to the next cohort. And the first session is risk-free: if it's not for you, full refund, no questions.

Still have questions?

Email pritesh@priteshmittal.com.