I am a founder who coaches founders.

I co-founded Growisto and have built it for ten years, to 140 people. I am still building it today. I coach founders on the same problems I work through every week: sales, hiring, my team, and myself.

I bring frameworks and my own experience, I challenge founders directly, and I hold them to what they said they would do.

Ways to work with me

Founders come to me when they say:

There are two ways to work with me.

1:1 Founder Coaching

Private, weekly coaching on your real problems: sales, hiring, your team, and you.

See 1:1 coaching → The Leadership Accelerator

A cohort programme where you work with peers on delegation, feedback and team performance.

See the Accelerator →
Writing

What I learn, I write down.

I write about what I got wrong and what I learned, from building Growisto and coaching founders. A few posts to start with:

Sales from first principles: what is actually happening in every deal

I read the books, watched the videos, closed the deals, and still could not say what was going on. So I broke it down.

Read the post → The SRS framework: how to hold people accountable without chasing, shouting, or giving up

In my initial years at Growisto I ran a 9:00 AM morning scrum.

Read the post → Above the line, below the line: how to take back control when things go wrong

People left Growisto after nine months on average, and for years I blamed everyone else.

Read the post → The Autonomy Ladder: the framework that changed how I give feedback to people

I've been giving feedback for 10 years.

Read the post → The daily reflection: how I build hard habits in myself and my team

We already know most of what we should do. Doing it is the hard part.

Read the post →

Read all posts on Substack →

About me

I have been where you are.

I studied at IIT Bombay and left JPMorgan Chase after three months to start a company. I am a two-time founder. My first company, Nearfox, failed, and we shut it down. I then co-founded Growisto and built it over ten years to 140 people.

I started as an introvert who found cold intros hard. I went on to sell to Tata CLiQ, HUL, Puma and Bajaj Finance, in India and the US. I have made more than 500 hires from over 2,000 interviews.

I was a bad manager for years, and I made most of the mistakes founders make. I learned to fix them with real people and real revenue at stake. That is what I bring to your problem.

I spent ten years building a company. I want to spend the next ten helping founders build theirs. Today I coach founders of IT services, design, infrastructure and AI companies.

Start with a conversation.

Send me a message with a few lines about you and your company. If I am not the right person, I will tell you.

Message me on WhatsApp LinkedIn